Risque, valeur et Intention d’achat (Sweeney et al., 1999)

Source : JC Sweeney, GN Soutar, LW Johnson  (1999), The role of perceived risk in the quality-value relationship: a study in a retail environment,  Journal of retailing, 1999 -Volume 75, Issue 1, Spring, p. 77–105

concerne plutôt un produit durable avec conseil de la part du vendeur / distributeur (ci dessous ES)

ES (encounter specific) Functional Indicator service quality .

  • The employees in this store were courteous
  • The employees in this store were willing to help
  • This store gave me personal attention
  • The employees in this store gave me prompt service

ES Technical service quality

  • The employees in this store had the knowledge to answer my questions
  • The employees in this store knew what they were talking about

Product quality

  • This product would be reliable
  • This product would be dependable
  • This product would be durable
  • The workmanship on this product would be good

Relative price Indicator

  • Considering the price of the product, would you say the price is very low or very high compared to a (PRODUCT TYPE) with similar features?
  • Considering 1 as the least expensive (PRODUCT TYPE) with similar features available and 7 as the most expensive

Performance/ financial risk

  • There is a chance that there will be something wrong with this product or that it will not work properly
  • There is a chance that I will stand to lose money either because it won’t work at all or costs more than it should to maintain it.
  • This product is extremely risky/not risky in terms of how it would perform
  • This product is extremely risky/not risky in terms of its long term costs

Perceived value for money

  • This product is good value for money
  • At the price shown this product is economical

 

Willingness-to-buy Indicator

  • This product is a good buy
  • I would consider buying this product at this store
  • I will purchase this product at this store
  • There is a strong likelihood that I will buy this product at this store

 

 

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